Two big announcements

It has been a busy week and one which I hope brings some good news for Creative Differences subscribers. There’s a special offer at the end of today’s newsletter which I hope you appreciate. It’s available to all, but I think it includes a good deal which may you think of taking a subscription to the next level …

The first big news for me personally is the availability of my new book Embedded Analytics: Integrating Analysis with the Business Workflow. Co-authored with Jim Horbury of Interworks, it is now available to order from O’Reilly.

Read it now on the O’Reilly learning platform with a 10-day free trial. Or get it from Amazon, Ebooks.com or in India from Shroff Publishers.

This book has been a long time coming - 2022 was a particularly tough year and not a great one for writing, so I was particularly grateful for Jim and the remarkable team at O’Reilly media.

Online course

In addition to the book, this week also saw my first online course published. This is the first of what I hope will be a lot of online content. I already have another 4 courses in production and 5 more planned for the end of the year.

The initial series will be for software Product Managers and are intended to provide simple, clear, useful frameworks for thinking differently about products and the process of designing and managing software.

The first course is Software Revenue Models Demystified and you can sign up for it at the link - but wait for details of your special offer below.

The course illuminates the maze of revenue models shaping today's software industry. It's more than theory; it's a roadmap to practical application.

We review numerous pricing strategies with advice on how to select the right one. We also help you avoid common mistakes and understand when to pivot. From License and Subscription Fees to Freemium and Tiered models, we cover a lot of ground in a simple manner

Who should take this course? It's suitable for Product Managers at any career stage. But the material is simply presented and engaging, so even students preparing for a career in product management will find it accessible and useful.

This course equips you with insights and knowledge to build a sustainable, profitable software business and adds key tools to your skillset.

There are over 90 minutes of videos, 10 self-assessments and a certificate of completion. And also included with the course is a 40-page ebook that makes an excellent, easy-to-read reference for you to keep.

Future courses

In the Product Management track, we have numerous new courses planned. The other courses in production right now, and which will be available in June and July 2o23 are:

• Data Monetization

• Analytics as a line of Business

• Writing about Software

Special offers

I can’t make offers on the commercially published book. But here are some good deals on the online courses.

• Founding Subscribers to Creative Differences get two free courses a year and a coupon for 50% off all other courses. Founding subscriptions are priced 200 USD but you can choose to pay a smaller amount, over 60 USD.

• Yearly Subscribers receive a coupon for 40% off all courses. Yearly subscriptions are 60 USD.

• The Monthly Subscribers coupon is for 25% off all courses. Monthly subscriptions are 6 USD.

• Free Subscribers get a coupon for 10% of all courses.

So here’s how this works out. For a founding subscription of only 61 USD you can receive the first course free and a 50 discount on all others, with another free course coming later.

Existing subscribers will receive their coupons by email later today, 02 June 23. If you upgrade your subscription at any time you will receive the relevant new coupon within a few days.